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ASICS to become presenting partner of the 2024 Gold Coast Marathon

The Gold Coast Marathon and its long-term partner, ASICS Oceania is today proud to announce the extension of their partnership, with the event to be re-named The Gold Coast Marathon presented by ASICS.

The name change reflects the longstanding and ever-growing partnership between the two brands and comes off the back of a sell-out 2024 marathon race, with more than 10,000 participants gearing up to showcase their endurance on Sunday 7th July.

Events Management Queensland Chairman, Paul Donovan said the ASICS partnership was incredibly important to the event.

“We are delighted that our longest running sponsor, of more than 20 years, will take on the mantle of presenting partner for the marathon.

“The relationship we have with ASICS has evolved over the many years they have been on board – we have a mutual respect for the products we deliver and that has led to a sustainable and successful long-term partnership.

“We look forward to their involvement over coming years including naming rights of the ASICS Sport & Leisure Expo, the hub for participant registration and race kit collection and home of the popular ASICS pop-up store.”

ASICS Oceania Managing Director Mark Brunton had nothing but praise for the Gold Coast Marathon having enjoyed a long and healthy relationship with the event.

“This event is renowned for its fast, flat, and scenic course, inviting runners to embrace the challenge in a supportive race setting.

“With participants converging from across Australia, and around the globe, the Gold Coast Marathon presented by ASICS embodies our brand philosophy of sound body, sound mind, uniting a community of runners to feel the benefits of movement, regardless of their finish time.

“We are incredibly proud of our enduring partnership with Events Management Queensland, whose dedication to fostering an inclusive race environment makes this one of the best events on the race calendar and which also provides an exciting platform for us to showcase our latest innovations across our performance running shoe range.

“We are therefore delighted we could take on the role of presenting partner for the Gold Coast Marathon and can’t wait to cheer on runners of all abilities as they challenge themselves in what is one of the greatest tests of both mind and body.”

Carl Brazell- ASICS Sports Marketing Executive, Ben Mannion – Events Management Queensland CEO, Simone Bushnell – ASICS General Manager Marketing, Ryan McDonald – Race Director


Minister for Tourism and Sport, Michael Healy said ASICS becoming presenting partner was a great step up for the loyal event sponsor.

“Securing ASICS, the events longest-serving sponsor as presenting partner for the longest running mass participation event in Queensland, further enhances the Marathon’s international standing as a major global event.

“The Gold Coast Marathon is one of Queensland’s biggest events, expected this year to contribute $30 million to the local visitor economy, helping to support good Queensland tourism jobs.

“I’d like to congratulate ASICS for their continued committed to this world-class event and for this important next step in becoming presenting partner of the iconic signature race.”

The Gold Coast Marathon presented by ASICS and the Gold Coast Half Marathon are currently at capacity however there is still opportunity to be a part of the action and enter the CPL Wheelchair Marathon and 10km Wheelchair event, the Southern Cross University 10km Run, Gold Coast Airport 5km Run, the 2km or 4km Junior Dash or the 4km Wheelchair race.

Events Management Queensland proudly delivers the annual Gold Coast Marathon, Toowoomba Marathon and the biennial Pan Pacific Masters Games and is proudly supported by Experience Gold Coast and the Queensland Government through Tourism and Events Queensland. The event’s feature on the It’s Live! in Queensland events calendar.

Events Management Queensland acknowledges and pays respect to the Kombumerri people of the Yugambeh language region, the Saltwater People of the Gold Coast, as the traditional owners of the lands and waters upon which we invite and welcome participants from across the globe to experience our events.

Posted in News.

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