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Front runner: Luxury car dealership drives into official vehicle space for 2024 Gold Coast Marathon presented by ASICS

The 2024 Gold Coast Marathon presented by ASICS will be driven by luxury car dealership, Gold Coast BMW who have just parked in the ‘Official Vehicle’ space for this year’s event.

Gold Coast BMW brings a global brand to the starting line, one that is synonymous with quality and performance. The latest 100% Electric BMW i-range will be the events official pace cars, plus a range of vehicles also assigned to on course roles and available for an up-close viewing at the ASICS Sport and Leisure Expo.

Participants from all over Australia and more than 50 countries will descend on the famous, fast, flat and scenic Gold Coast Marathon course with the BMW i-range vehicles in the spotlight with a roof set timing clock leading out the elite runners in the ASICS Gold Coast Marathon and the half marathon.

With a focus on driving performance, sustainability and an active lifestyle, Gold Coast BMW Dealer Principal, Adam O’Brien said that alignment with the prestigious Gold Coast Marathon event is an ideal collaboration.

“Gold Coast BMW plays an important role in the commitment to future mobility here on the Coast. BMW has refined their electrified offering over 50 years, and just as athletes strive to do better on each race, BMW engineering excellence drives us towards a better future experience for all. “

“The Gold Coast has a rich reputation as a community that enjoys an active, outdoor lifestyle. By showcasing the BMW i-range, athletes and spectators can experience cleaner air with zero local emissions and delight in accessible luxury mobility with the introduction of three new entry-level variants of our successful BMW iX1, iX3 and i4 models. “

“Gold Coast BMW aims to offer our customers a new entry into BMW electric mobility and make the benefits of electric mobility available to new audiences.” Mr O’Brien said.

To check out the BMW 100% Electric range: www.goldcoastbmw.com.au/electric

Events Management Queensland CEO, Ben Mannion said they were very proud to welcome such a prestigious dealership brand on board as the official vehicle for the 2024 event.

“We know we have a quality product that enjoys global recognition and a reputation for performance in delivery and customer satisfaction – attributes I believe we share with Gold Coast BMW.

We are delighted Gold Coast BMW has joined our stable of long- term national and international event sponsors and partners who collectively recognise the opportunity an alignment with Australia’s premier, mass participation running event delivers,” Mr Mannion said.

The Gold Coast Marathon presented by ASICS and the Gold Coast Half Marathon and Southern Cross University 10km run are currently at capacity however there is still opportunity to be a part of the action and enter the CPL Wheelchair Marathon and 10km Wheelchair event, the Gold Coast Airport 5km Run, the Gold Coast Bulletin 2km or 4km Junior Dash or the 4km Wheelchair race.

Events Management Queensland proudly delivers the annual Gold Coast Marathon, Toowoomba Marathon and the biennial Pan Pacific Masters Games and is proudly supported by Experience Gold Coast and the Queensland Government through Tourism and Events Queensland.

Events Management Queensland acknowledges and pays respect to the Kombumerri people of the Yugambeh language region, the Saltwater People of the Gold Coast, as the traditional owners of the lands and waters upon which we invite and welcome participants from across the globe to experience our events.

Posted in News.